the video for Innocence

I always want to push things with videos, the visuals are just as important to the feel of what I’m trying to do. Like with my song Innocence – getting fans to listen to the song, make their own videos, send something to us. I liked the way we opened that out. And we got 400 videos ! It was a long process going through them, because it’s tricky to get right, you know – it’s not just about finding an original idea, it’s what works with the music, the beat, the feel. There’s got to be a mutual heart in sound and vision.

TheLipster.com, April 9 2008