Bjork’s Biophilia gets Icelandair in-flight premiere

Music Week, 10 octobre 2011

Bjork’s new album Biophilia, released today (Monday) by One Little Indian, premiered over the weekend as part of the in-flight entertainment system on all Icelandair flights.

Icelandair director of marketing and business development Gudmundur Oskarsson said his company considered it a priority to support local musicians “in whatever way we can”, with the company premiering Arabian Horse, the latest album from fellow Icelandic act Gus Gus, earlier this year.

“Bjork is one of the foremost artists in the world right now and many people have been waiting in anticipation to listen to this album,” Oskarsson explained.

Even by Bjork’s own eccentric standards, the release of Biophilia is something new for the music industry : it is being released as a series of apps, as well as standard CD, vinyl and download formats, and the singer created a number of special instruments to record the album.

Bjork is set to perform twice at this week’s Iceland Airwaves music festival, which takes place from October 12 to 16, including a gig at the newly opened Harpa concert hall in downtown Reykjavik.

Biophilia is her eight full-length studio album.

par Ben Cardew publié dans Music Week