Sign of the Times Covent Garden shop opening


When you then opened the Sign of the Times shop in Covent Garden, what was the launch party like ?
We had the official launch party with Björk, who did it for free, at the start of Fashion Week. We had a Blackpool theme and window display. Björk officially opened the shop by jumping on a sandcastle. Some footage ended up on a Björk video shot by Stephane Sednaoui.


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