When you then opened the Sign of the Times shop in Covent Garden, what was the launch party like ?
We had the official launch party with Björk, who did it for free, at the start of Fashion Week. We had a Blackpool theme and window display. Björk officially opened the shop by jumping on a sandcastle. Some footage ended up on a Björk video shot by Stephane Sednaoui.i-d.vice
1994
Sign of the Times Covent Garden shop opening
Plus d’infos : jeremydeller.org