promoting the tour online

After working a lot on the web during the making of the album, the nature of it being quite laptoppy, the whole team around me on laptops. It seemed natural.

Also, because of the nature of the show : 74 musicians on stage, playing to a thousand people. It was obvious from the start that only a very few of the ones who wanted to come were going to be able to see it. It seemed natural to start with the most hardcore fans. It also helped us to avoid ticket touts and scalpers. And because we were only doing a few shows... often choosing the acoustics of the buildings [rather than for] their location, selling tickets online meant that the ticket sales were not only to local people. It was more international.

The Guardian (, 13 December 2001