the video for Innocence

Hilferty : Why the contest ?

Bjork : I wanted to involve the fans, but in a way where they are making things just like me, not in a Bjork-worship kind of way.

Hilferty : What grabbed you about the winning video ?

Bjork : There were others that perhaps were more original ideas, but this one had emotional content. They had listened to the lyrics and there is an emotional transformation during the video. Also, it is very much in link with the music. So the winner was the one that ``married’’ the song best. Made sure the song and the video aren’t just two separate things but there is the chemistry to make sure that they are communicating.

www.bloomberg.com, September 20 2007