viral promotion

I’m guessing you’re part of your own marketing and shrewd at it as well. How much did you play into the viral promotion of Volta or create its PR ? Since your last records, YouTube and MySpace have grown up around you.

That’s another question I am not sure I totally understand. What do you mean with YouTube grown up around me ? Actually Volta’s the first project ever when I hired two publicists. Not because I wanted a mass thing happen but I was very aware of that, emotionally, this was a way more extrovert album than the couple before and I didn’t want things to feel stifled. Fluidity in communication, you know ?

Harp Magazine, November 2007