heroes in Iceland

Our heroes in Iceland weren’t the Cilla Blacks and The Eurythmics, but the chemistry experimentalist in the back room in a small village you could sneak in and watch and be completely obsessed with his ideas. Or the guy who was really into making synthesizers out of old televisions. We thought they were sincere and it was almost a rule in Iceland that if you were doing anything that was worth anything, you didn’t get famous. I guess our attitudes in The Sugarcubes come from that. So in our heads, if we get famous, we are selling out.

VOX, december 1993