smundur Jónsson

He is the underestimated hero of Iceland music. He is very humble, thinking only of himself and working all the time for Icelandic music. He used to have many sleepless nights cleaning floors of restaurants to pay for the record store, for records, and so on. I owe so much to him, to his hyperventilating enthusiasm for every kind of music—rock, punk, electronic, classical. He has no limitations to his vision.

The New Yorker, 16 aug 2004