The United Nations did a survey, some years ago, to a sample of people in all the countries in the world. They asked them 100 very basic questions. One was, ’what do you believe in ?’. Everybody, I mean 90 per cent of the universe, said ’Allah’, or ’God’ or ’The Virgin Mary’, or ’Buddha’, or whatever. In Iceland, they said ’myself’.

Another question was ’are you happy ?’. And people all over the world were like ’no, not yet’, or ’I used to be’, or something. But Iceland went, ’yes... of course... and fuck off’.

i-D, march 1994